by Arthur W. Einstein Jr.
Even if this book were only about the advertising, as the subtitle suggests, it would be a most interesting addition to the literature because in terms of esthetics and message Packard’s advertising was no less distinctive than its cars and is certainly worthy of an in-depth look.
by Karl Ludvigsen
What do a tiny 1.1L motor from 1926 and a monster 112L from 1965 (which actually comprises four engines) have in common? A V12 configuration. How this is possible and why this is desirable—and why it didn’t always work—is the subject of a book first published a decade ago but now thankfully reissued.
by Robert R. Ebert
Clever title: the Champion in 1939 is what informed Churchill’s insistence upon the Lark compact car to guide his company into solvency in the late 1950s. Clever book, too!
by Stacy Perman
This gripping social commentary and fine character study pins two men against each other who yearn to add the most complicated watch ever to their collections.
by Sinclair Powell
Over 150,000 of this American luxury car with an air-cooled engine were made over its 30-year life span. Today it’s a novelty at best; here’s the full story.
by Mike Machat
This super sleek photo recon plane did fly faster, higher, and farther than anything else in the sky but the relentless march of progress sidelined it.
by Arthur Herman
Two men who never donned a uniform were absolutely critical to America’s dominance in the war. At last here is a book to tell their story and the one of public and private sector cooperation. Don’t think for a moment this is a boring book!
by Richard A. Stanley
A US marque that had a 17-year run. This is the first book to offer the complete story of the Lexington Motor Company as well as the related Howard and Ansted cars.
by Dominique Pagneux
While always current in terms of popular taste, Chapron’s designs were not flashy or avant-garde but sober and of restrained elegance. During the peak years of 1928–31 their output reached a lofty 500 cars a year.
by Heon Stevenson
The run from Land’s End in Cornwall to John O’Groats in the north of Scotland is the longest distance in the British Isles. No wonder that for years the British have had a hard time comprehending America’s wide open spaces. Their misperception of the space we occupy has, albeit indirectly, influenced the advertising that is the subject of this book.
by Heon Stevenson
American’s have a long-standing love/hate relationship with Madison Avenue. One minute complaining there’s way too much of it and he doesn’t pay any attention to it anyway. Then, almost without taking a breath asking Dilbert in the next cubicle if he happened to see the latest Miller spot and how about those cheerleaders outfits!
by Maurice A Kelly
Maybe the production of this book was already too near its end to include a notice that it was only May 2010 that Russian President Dmitry Medvedev made it known that he desired to replace his Mercedes Benz state limousine with a proper domestic product. Not that there are any to choose from…