
Fast Food: Roadside Restaurants in the Automobile Age
by John A Jakle, Keith A Sculle
“For others the roadside is just too damn obvious to require rigorous contemplation.”
This quote, from the last page of the book (first published in 1999), probably should have been on the first. The whole concept of “the roadside” as an entity in and of itself, let alone as a topic deserving of serious thought, still seems to be outside of the field of view of the general motoring public. This despite a body of literature that dates back to the 1960s. Books like this and events like the 1988 Society for Commercial Archeology conference “Americans and the Automobile” seek to give visibility to the complex and often hidden influences of the automobile on culture and everyday life.
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