Ask the Man Who Owns One: An Illustrated History of Packard Advertising

by Arthur W. Einstein Jr.

Even if this book were only about the advertising, as the subtitle suggests, it would be a most interesting addition to the literature because in terms of esthetics and message Packard’s advertising was no less distinctive than its cars and is certainly worthy of an in-depth look.

The Beauty of Time: The Watches of A. Lange & Söhne

by Harry Niemann

A cult brand to those who know it, Germany’s finest watchmaker is showcased in this very affordable and well curated book.

Fairchild C-82 Packet: The Military and Civil History

by Simon D. Beck 

The first in-depth treatment of a specialized aircraft that pioneered new ways of doing things.

Look familiar? You know you’ve seen it . . .

Dogfight: The Supermarine Spitfire and the Messerschmitt Bf109

by David Owen

These two very famous WW II fighters were pitted against each other for six years. Both were very good, especially under specific conditions that often favored one over the other—and both were built by men new to the fighter game.

Maximum Volume, The Life of Beatles Producer George Martin

by Kenneth Womack

Still can’t enough of Beatles material? This book shows how important Martin’s contributions and collaborations were to the Beatles’ recorded music, and it shows his profound concern for both the music and for the band.

Unflown Wings, Soviet/Russian Unrealised Aircraft Projects 1925–2010

by Yefim Gordon & Sergey Komissarov

If you read this book while having a drink you won’t know if you had one too many or the folk who dreamt up some of these extreme birds. Over 800 illustrations will lure you back again and again.

Physics For Gearheads

by Randy Beikmann

Unless you believe a hamster in his wheel—or that tiger in the tank—is what makes your car move, why not explore the science behind it all? This book makes it—almost—easy!

Volkswagen Karmann Ghias and Cabriolets 1949–1980

by Richard A. Copping

Sexy Italian coachwork on what is essentially VW Beetle running gear. Good idea? From concept to the end of production, this book fully explores the role of a specialist coachbuilder in taking Volkswagen into new territory

Luxury Toys for Men, The Ultimate Collection

by Nathalie Grolimund (ed.)

So it says “men” in the title . . . but almost everything in here is gender-neutral: real estate, helicopters, [men’s] suits, fancy food.

Go ahead, dream a little.

History’s Most Important Racing Aircraft

by Don Berliner

Racing improves the breed and it garners attention. Here, a hundred years of milestone aircraft show how it’s done.

Custom Bicycles: A Passionate Pursuit

by Christine Elliott & David Jablonka

If you have never had the pleasure of picking up a full-size bicycle with literally one finger, or ridden one at over 100 mph you just don’t know how far bicycle-building has come in the 150 years of its recorded history.

The Definitive Camaro Guide 1970½ to 1981

by Jason Scott

The European-inspired Camaro was a hit in its day, especially the clean-sheet gen 2 cars discussed here. If you see one in your future, this book offers a solid foundation.