Archive for Author 'Arthur Einstein', only excerpts shown, click title for full entry.

A Grand Complication

by Stacy Perman

This gripping social commentary and fine character study pins two men against each other who yearn to add the most complicated watch ever to their collections.

Transcontinent 1910: The Automotive Adventures of Two Young Men

by Mark Chaplin

See the USA in your . . . Oldsmobile. From Massachusetts to Oregon. And back. Did they make it? Read about it in the autoists own words.

Freedom’s Forge: How American Business Produced Victory in World War II

by Arthur Herman

Two men who never donned a uniform were absolutely critical to America’s dominance in the war. At last here is a book to tell their story and the one of public and private sector cooperation. Don’t think for a moment this is a boring book!

Engines of Change: A History of the American Dream in Fifteen Cars

by Paul Ingrassia

Not so much a “car book” as a cultural history of a vastly large and diverse country, this commentary / examination / indictment raises as many questions as it answers. Mission accomplished.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffmann

Unlike GM and Chrysler, FoMoCo took no taxpayer bailout but looked deep into its corporate soul—and threw out the playbook and overhauled itself. Who, why, how are all covered here. Read and learn.

British Car Advertising of the 1960s

by Heon Stevenson

The run from Land’s End in Cornwall to John O’Groats in the north of Scotland is the longest distance in the British Isles. No wonder that for years the British have had a hard time comprehending America’s wide open spaces. Their misperception of the space we occupy has, albeit indirectly, influenced the advertising that is the subject of this book.

American Automobile Advertising: An Illustrated History 1930–1980

by Heon Stevenson

American’s have a long-standing love/hate relationship with Madison Avenue. One minute complaining there’s way too much of it and he doesn’t pay any attention to it anyway. Then, almost without taking a breath asking Dilbert in the next cubicle if he happened to see the latest Miller spot and how about those cheerleaders outfits!

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

by Bob Lutz

Lutz is the last of the Motor City’s “bad boys.” Not bad like a De Lorean though the two of them shared a passion for cars but rather in the sense of being cut from the same cloth as a Lee Iacocca—a guy with gasoline in his veins who evaluates cars based on whether or not they’ll sell rather than how much they’ll cost to build.