Motorola [Two books about_]

Those pesky batteries, always prone to run out when you need them most. Enter, Motorola. That was 1928. Motorola, Inc divided itself into two companies in 2011, Motorola Mobility and Motorola Solutions, still run from longtime Chicago facilities. We look at two books.

The Automobile Book

by the editors of The Saturday Evening Post

This American magazine was founded in 1821 and became a weekly in 1897 reaching millions of homes. It covered current events—and the automobile and the people behind and around it were most certainly that. Here is a collection of ads, commentaries, poems, stories, essays, reminiscences, and illustrations.

Apollo VII–XVII

by Heyne, Meter, Phillipson, Steenmeijer

Photos you couldn’t have seen before, and thoughts you probably never thought before about how to photograph Earth from over 200,000 miles away, or the surface of the Moon from 5 ft away.

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001

by Graham Hull

Due to their unique place high up on the foodchain, these marques have rather unusual design parameters. Their monied customers’ demand for a recognizably traditional look are difficult to reconcile with modern, even forward-looking design trends. A long overdue book.

The International Harvester Company

by Chaim M. Rosenberg

And you thought farm equipment is boring…! Well, it may be, to some, but this book isn’t about the machinery but the machinations of the people at the helm of one of America’s biggest firms.

Rolls-Royce Camargue, Crewe Saviour

by Bernard King

It was the most expensive production car in the world. It was the most British of cars—designed by the most Italian of coachbuilders. It went from clean sheet to 1:1 prototype in under three months. A mere 534 were built in 12 years. Never heard of it? Well, there’s a story.

Advertising the Rolls-Royce Silver Cloud and Bentley S Series

by Davide Bassoli

Did the iconic Silver Cloud have iconic advertising? You bet, and not just the timeless Ogilvy & Mathers one about the noise of the clock. In fact, this book shows not only ads of the cars but about a host of other products, competitors, and OEM suppliers.

Born to Be Wild

by Randy D. McBee

Bikers—menace to society or upstanding citizens? Want to look at motorcycling from a scholarly point of view? If class, race, gender, sexual orientation, stereotypes, and politics interest you as much as cubic inches and spark plug gaps, this is the book.

3-D Movies

by R.M. Hayes

The “hyperhaptic visuality” in Avatar in 2009 may have created a lot of hoopla—only to then fizz out again—but the 3D film process was already over a hundred years old by then! From specific movies to how they’re made and on what equipment, this book by an industry insider is a good overview.

A Grand Complication

by Stacy Perman

This gripping social commentary and fine character study pins two men against each other who yearn to add the most complicated watch ever to their collections.

The Other Yellow Rolls Royce

by Neil Fraser

He’s a tinkerer with some mechanical aptitude but no vintage-car background. He bought a wreck of a 1929 Rolls-Royce. He restored it. Then he wrote this book about it. Masochism, all.

My Greatest Defeat

by Will Buxton 

“What doesn’t kill you, makes you stronger.” Easier said than done! Even if it does, extreme experiences leave their mark and take a toll. Racing drivers are always only one step away from crippling disaster. Here twenty of them allow a look behind the PR-polished façade.